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Soda Consumption – The Next Epidemic

Is soda consumption going to be the next epidemic in our society? I say, “YES”.

Soda can, IMG 3394

Soda can, IMG 3394—joelogon (Flickr.com)

Just to start lets look at what happens to your body when  you drink a soda pop as explained by the Nutrition Research Center

When somebody drinks a Coke watch what happens…

  • In The First 10 minutes: 10 teaspoons of sugar hit your system. (100% of your recommended daily intake.) You don’t immediately vomit from the overwhelming sweetness because phosphoric acid cuts the flavor allowing you to keep it down.
  • 20 minutes: Your blood sugar spikes, causing an insulin burst. Your liver responds to this by turning any sugar it can get its hands on into fat. (There’s plenty of that at this particular moment)
  • 40 minutes: Caffeine absorption is complete. Your pupils dilate, your blood pressure rises, as a response your livers dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked preventing drowsiness.
  • 45 minutes: Your body ups your dopamine production stimulating the pleasure centers of your brain. This is physically the same way heroin works, by the way.
  • >60 minutes: The phosphoric acid binds calcium, magnesium and zinc in your lower intestine, providing a further boost in metabolism. This is compounded by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.
  • >60 Minutes: The caffeine’s diuretic properties come into play. (It makes you have to pee.) It is now assured that you’ll evacuate the bonded calcium, magnesium and zinc that was headed to your bones as well as sodium, electrolyte and water.
  • >60 minutes: As the rave inside of you dies down you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like even having the ability to hydrate your system or build strong bones and teeth. [the complete article may be found here]

Keep in mind that our children drink on average one can of soda per day. Is it any wonder that dental problems and development problems and diabetes not to mention obesity among young people is such an issue?

Soda is cheap to produce and highly addictive because of the caffeine yet we get offered soda as a reasonable beverage choice as though it were water. We allow our children to drink this poison and then question why they score poorly on tests or are unable to think rationally.  We wouldn’t offer beer to a child whose body is not yet developed, yet I would argue that beer has more to offer in terms of nutrition that soda does, or even coffee. We, as adults recognize that it is our responsibility to set an example for our children about making healthy food choices,  yet think nothing about what we offer them to drink.

Dr. Lustig discusses the “Bitter Truth” about sugar consumption and what it does to our bodies – keep in mind that soda consumption is just a vehicle for sugar to be “mainstreamed” into our systems:


I do not believe that soda consumption should be illegal. What I do believe is that the real long term affects of continuous soda consumption needs to be seriously considered. Soda should not be so readily available to developing bodies. And, in my opinion, the “filler up as many times as  you want” soda fountains should become a thing of the past. We know how damaging soda consumption is to our health. If you have information and do not act on it your are ignorant by choice.  Apparently, according to Robert Lutwig, it is not just soda consumption that is the problem, it is Fructose Corn Syrup – that is a rant for another day, perhaps tomorrow.

Feel free to share  your thoughts on soda consumption below and with your friends on facebook and don’t forget to sign up for your Free copy of 50 Diet Tips for 2012.



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